Word on the street is that global streaming service Spotify might soon be making a move on getting its foot in the doorstep of the hardware market. The company has yet to unveil any tangible product, or make an official announcement on the subject, but Digital Music News did come across some interesting job openings at Spotify headquarters.
Supposedly, the company are currently seeking hardware engineers. Considering they don’t currently have any hardware, that seems indicative of a decision to expand the brand. The streaming company has listed available positions for an Operations Manager in Hardware Product, a Senior Project Manager in Hardware Project and a Project Manager in Hardware Production and Engineer. The chances are, this means that we might be seeing some Spotify speakers, most likely a smart-speaker along the lines of Google Home or Amazon Echo.
‘You will define and manage Distribution, Supply, Logistics, fulfillment and Customer Service for Hardware Products,’ the first of the job ads reads, ‘and work with partners to deliver the optimal Spotify experience to millions of users.’
It would certainly make sense for Spotify to attempt entry into the hardware market. Both of its primary streaming rivals Apple and Amazon have their own devices. And, as Apple Music head Jimmy Iovine said late last year, streaming services need to start expanding if they want to guarantee a continued survival:
‘The streaming business is not a great business.The streaming services have a bad situation. There’s no margins, they’re not making any money.’
So this is probably the natural progression for Spotify. However, whether or not they will be able to hold up against their peers who already have such strong footholds in the market is something only time will tell.